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Market Research interview questions

17 market research questions of the kind asked in asset management interviews. Each carries a model answer, the concepts a complete response must hit, and graded feedback on your own attempt.

1.Choose a Beachhead Market

Easy

A common early case step when a company has approved international expansion but cannot launch everywhere.

A US subscription software company has decided to expand abroad. It can launch first in the UK, Germany, or Japan. How would you choose its beachhead market?

Commonly asked at ServiceNow, HubSpot, Shopify~8 min
Model answer & graded attempt

2.Profit Pool Analysis

Easy

Used to test whether candidates look beyond revenue share.

What is a profit pool analysis and why is it useful in strategy work?

Commonly asked at McKinsey, Google, Bain & Company~6 min
Model answer & graded attempt

3.What Does a Sell-Side Research Analyst Actually Do?

Easy

A first-round question that tests whether candidates understand the job beyond building a model.

Walk me through the job of a sell-side equity research analyst. Who are the clients, what are the core outputs, and what makes the role useful?

Commonly asked at Goldman Sachs, Morgan Stanley, J.P. Morgan~6 min
Model answer & graded attempt

4.What Drives Gold Prices?

Easy

Commodities interviews ask this to test whether you distinguish gold from industrial raw materials.

What are the main drivers of gold, and why is it misleading to analyse it like copper or oil?

Commonly asked at Goldman Sachs, J.P. Morgan, BlackRock~8 min
Model answer & graded attempt

5.Building a Bottom-Up Market Size

Medium

Growth investors use this to test whether a headline TAM can support the required underwriting period.

How would you build a bottom-up market size for a vertical software company selling to US dental practices?

Commonly asked at Insight Partners, General Atlantic, Summit Partners~10 min
Model answer & graded attempt

6.Data Surprise Versus Economic Level

Medium

An event-driven macro interview scenario testing whether you trade the change in expectations rather than recite the data level.

Core CPI prints 0.3% month-on-month versus 0.2% consensus. The year-on-year rate still falls from 3.2% to 3.0%, and two-year Treasury yields jump 12bp. Explain the market reaction and what you would investigate before…

Commonly asked at Bridgewater, Brevan Howard, Point72~10 min
Model answer & graded attempt

7.Primary Research and Where the Line Is

Medium

Funds ask this to assess both research capability and compliance judgement.

How would you conduct primary research on a retailer you're considering shorting? Where is the legal line?

Commonly asked at Citadel, Third Point, Point72~11 min
Model answer & graded attempt

8.Reading an Oil Inventory Surprise

Medium

A commodities desk tests whether you can turn a weekly inventory release into a conditional market view.

US crude inventories fall by 6m barrels against expectations for a 1m-barrel build, but refinery utilisation also drops sharply. Is the data bullish for oil?

Commonly asked at Goldman Sachs, Morgan Stanley, Trafigura~10 min
Model answer & graded attempt

9.Responding to a Competitor Price Cut

Medium

A classic strategy case on whether to match a competitor or protect margin.

A major competitor cuts price by 15%. Should you match?

Commonly asked at Procter & Gamble, PepsiCo, Delta Air Lines~10 min
Model answer & graded attempt

10.Sizing a Market from First Principles

Medium

Common in research and growth investing interviews. Assume no internet access.

Estimate the annual revenue of the US coffee shop market. Show your reasoning, then tell me which assumption your answer is most sensitive to.

Commonly asked at Insight Partners, Fidelity, Bain~9 min
Model answer & graded attempt

11.Underwriting an Index Rebalance Trade

Medium

An analyst workflow question for funds trading predictable forced flow around index additions and deletions.

A widely tracked index announces that a $6bn market-cap company will be added at Friday's close. Passive funds tracking the index own an estimated $800bn and the stock's average daily dollar volume is $35m. How would you…

Commonly asked at Citadel, Millennium, Schonfeld~10 min
Model answer & graded attempt

12.Using Corporate Access Without Crossing the Line

Medium

Tests practical judgement on management access, material non-public information and research independence.

You arrange a management meeting for clients. During preparation, an executive starts to indicate that the upcoming quarter will miss guidance. What do you do, and how do you preserve the value of corporate access…

Commonly asked at Goldman Sachs, Morgan Stanley, J.P. Morgan~10 min
Model answer & graded attempt

13.What Is an Investor Education Process?

Medium

ECM teams use this judgement question to test how banking and sales coordinate before execution.

What is investor education before an IPO, and how is it different from the formal roadshow?

Commonly asked at Morgan Stanley, J.P. Morgan~10 min
Model answer & graded attempt

14.When Network Effects Fail

Medium

A strategy question for marketplaces and software platforms.

A business claims it has network effects. What would make you sceptical?

Commonly asked at Uber, Airbnb, LinkedIn~10 min
Model answer & graded attempt

15.Writing the First Earnings Flash

Medium

Research teams assess whether associates can produce an accurate, useful first take immediately after results.

A company reports revenue and EPS above consensus, but lowers full-year operating-margin guidance. You have twenty minutes to prepare the first client flash. What do you say and what do you verify before publishing?

Commonly asked at Goldman Sachs, RBC Capital Markets, UBS~10 min
Model answer & graded attempt

16.Analysing a Commodity Market

Hard

Commodities interviews test whether you can reason from physical balances rather than charts.

Copper prices have risen 30% in six months. How would you assess whether that's sustainable?

Commonly asked at Citadel, Goldman Sachs Commodities, Trafigura~13 min
Model answer & graded attempt

17.Why Good Companies Underperform

Hard

Tests whether you understand that stock returns and business quality are different things.

Your favourite company beats earnings and raises guidance, and the stock falls 8%. Explain how that happens.

Commonly asked at Citadel, Wellington, Point72~11 min
Model answer & graded attempt

Practise these under interview conditions.

Write your answer, get it graded on technical accuracy, completeness and communication, and see exactly which mechanic you missed.

Firm names indicate where a question type is commonly reported in interviews. They are not sourced from, endorsed by, or affiliated with the firms named.

Market Research interview questions · Prepalyst